Looking to take its iPod sales to new heights, Conexus has launched a website and branding dedicated to its range of third-party accessories. The move follows the distributor's appointment as the sole local representative for several new iPod peripheral vendors. The iPersonality site is divided into four categories: iPod, Mini, Shuffle and Photo.
Conexus general manager, Andrew Paton, said it was designed for both resellers and end-users looking to purchase iPod supplies and cemented its commitment to the technology.
"We have a broad range of accessories, but it was difficult for consumers or resellers to navigate through," he said. "Now they can go to iPersonality and look under the right category for those accessories they are interested in."
Traditionally strong in the Mac space, Conexus has been increasing its stable of iPod accessories for the past 18 months. Last week, the distributor announced a partnership with Korean-based Bluetooth vendor, Airlogic, for its iCombi series of wireless iPod headphones.
The distributor has also signed exclusive agreements with MacMice and DVForce to introduce their range of accessories. This followed a deal in February with US vendor, Sonnet, to carry its complete range of Mac peripherals. The appointment saw it replace former Australian partner, MemSol.
Conexus has also become the first local supplier of accessories from headphone manufacturer, Yahba, as well as iPod goods from Nyko. Paton said the distribution deal with Nyko represented the vendor's first step outside of the gaming community.
It now stocks more than 200 iPod accessories, he said. Sales had increased dramatically over the past 18 months.
While the products had proved popular with its traditional reseller base, Paton said it had also experienced growth in its partner ranks. New additions included mass merchants JB Hi-Fi, as well as Windows resellers looking to capitalise on the iPod trend, he said.
"It's [iPod accessories] a significant part of our business," Paton said.
"But we are always looking beyond what we're currently doing for the next technology wave."