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Kiwi vendor crosses Tasman to secure sales

Kiwi vendor crosses Tasman to secure sales

NZ-based security vendor, Esphion, will launch an Australian channel in the wake of a fresh round of venture capital funding.

The company has also opened a Sydney office and appointed 15-year enterprise IT veteran, Robert Young, as its general manager of sales.

Previously serviced by a business development manager, the Australian market was now ready for the next step, Young said.

"Our product only went commercial mid-last year and we already have 11 clients in the region, including two locals in WebCentral and Sony-BMG," he said. "So we are excited about the potential of the Australian market."

The company's primary offering, netDeFlect, uses appliance-based neutral network technology to identify and protect against known and unknown network security threats.

Seeking a value-added distributor and resellers with existing security practices, Young said the company would guide new partners toward engaging the financial and telco verticals.

"Government is also a good one for us as because of the way our technology works," he said.

"We need customers of about 5000 seats and upwards - the bigger the better."

Despite a flood of security vendors being forced down toward the SME market for new growth, there were still opportunities in the enterprise market, Young said.

"Anyone with mission critical infrastructure can't afford to let their infrastructure go down, so they will look at our offering as we take a different approach to security," he said.

With a six-month timeframe to get its channel up and running, Esphion would then concentrate on customer acquisition, he said.


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