Corporate channel comes InFocus

Corporate channel comes InFocus


Following its shift to a distributor/reseller business model, InFocus has appointed Accord Customer Care Solutions (ACCS) to service and support its range of digital projectors and large-format displays.

ACCS, responsible for the eastern seaboard, would complete national service coverage and ensure units no longer needed to be sent to the nearest service centres – Sydney or Perth – as had been the case previously, InFocus country manager, Lee Whincup, said.

“Our market share is increasing rapidly and we needed to ensure support for our distribution model,” Whincup said. “We’ve expanded sales coverage, but it’s important not to get carried with sales and make sure you have a solid service infrastructure.”

InFocus has created a division dedicated to home entertainment, and recently launched large-format LCD and rear-projection screens.

Whincup hinted at some important announcements to come in the next quarter, including the launch of patented screen technology and partnerships in the retail space.

Taking on the home cinema space meant there was no margin for error in servicing, Whincup said.

“When you begin to work with the large retailers, you need the servicing and support to back that up,” he said.

InFocus’ second quarter financial results showed a return to profitability for the company, showing a 21 per cent increase in revenues from the same time last year.

The Oregon, US-based company lost $US4.4m in Q1, but posted earnings of $US400,000 for Q2.

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