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Overseas lure proves irresistible for local developer

Overseas lure proves irresistible for local developer

Publicly listed local enterprise software developer Prophecy International continued its tale of international success recently when it secured a five-year, $5 million ERP implementation with South African-based electronics supplier, Teljoy Television Services.

The deal could be regarded as a drop in the bucket for Adelaide-based Prophecy, which conducts more than 80 per cent of its business overseas and maintains a stack of business partners in the US, the UK and Africa.

According to Prophecy officials, the implementation of its ProphecyOpen ERP system will span Teljoy's 100-strong customer sites with an expected "go live" date of November this year.

The deal, which will involve Prophecy's South African distributor Business Enterprise Software Technologies (BEST), is claimed to provide Teljoy with better business management, greater control of inventory and enhanced data tracking.

For Ed Reynolds, Prophecy's CEO, the decision to ride the lucrative international markets is a no-brainer for innovative local developers.

"Australia is a small market in terms of business opportunities and, over time, conducting business internationally has become a normal way of life for the organisation," Reynolds said last week.

However, as he explained, international success doesn't come easy as competition from other overseas players and local suppliers is tough.

"Dealing overseas is a pretty tough game," Reynolds said. "Being an Australian supplier of an internationally recognised product is not an easy job. It's difficult for us to make a sale in Johannesburg from Adelaide, for example, because of the remoteness factor.

"But, that's why we scout around for the best partners in each region," he added.


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