Brisbane-based Apple wholesaler, KH Distribution, has gained exclusive rights to a range of iPod accessories manufactured by Alpine. The reciprocal agreement will also see the distributor supplying iPods to the car audio specialist for sale in more than 200 retail outlets.
It is the distributor's second major win with a leading audio vendor in weeks, following a recently inked deal to carry another iPod add-on - the Bose SoundDock.
KH managing director, Keith Rice, said the Alpine deal had been a few months in the making.
"It was supposed to be signed in November but Alpine haven't worked with a distributor before and it scared the hell out of them," he said.
Continuing its extension into the digital home arena, KH has also recently added the EyeTV, EyeHome and EyeConnect home theatre products of Elgato Systems to its portfolio.
EyeTV lets users watch, record and edit TV shows or movies on a Mac; EyeHome allows digital music, photos, videos and movies stored on a Mac to be played through a TV or stereo; while EyeConnect software enables a universal plug 'n' play digital media device to stream digital content from a Mac to a TV or stereo.
KH has been distributing Apple since 1995, but the phenomenal rise of the iPod since its local launch in November is having a major impact on the business.
Just six months on, iPod and its ever growing legion of accessories are accounting for about half of KH revenues. The distributor also carries the extensive range of Belkin iPod accessories, but its most popular complementary seller to date has been the iTrip FM radio transmitter from Griffin Technology. Rice said resellers had reported that although all iPod models offered mini margins, each purchase was accompanied by an average of 1.5 accessories.
"We had problems getting people to take the iPod on initially but that is not an issue anymore," he said.
While KH would continue to grow complementary third-party relationships around its Apple core, Rice said it had no plans to win a slice of the Adobe pie.
"Initially, we didn't go down the Macromedia or Adobe path because our focus was on hardware," he recalled. "They were demanding a support structure and we didn't want to go there because we didn't have the resources to do it."