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Di Data closes forum for good

Di Data closes forum for good

Dimension Data has closed the door on its renowned annual industry forum.

Dimension Data communications manager, Martin Aungle, said it had initially postponed last year's event to take a hard look at the format.

"Originally, we thought we could hold the event in the same format with a few tweaks," he said. "But as more feedback came through and time passed, we felt that it had had its day.

"When the event started our business was completely different. We have gone in a few directions over the years, but the event format had remained largely the same. However, it's no longer suited to our client base."

Aungle said the company had struggled to bring all of its vendors and client's needs into a single event.

Instead, Dimension Data planned to stage several smaller events, targeted at particular client sectors, Aungle said. These would include running seminars for executive business and technical clients, he said. He cited the integrator's recent security roadshow series with partners Cisco Systems and Microsoft as an example of its preferred event.

"This type of thing can also extend to more locations," Aungle said.

The integrator was also investigating venues for a smaller scale conference scheduled to be held in March 2006, he said. This event was expected to run over two to three days.

"It's amazing that we have filled our events every year," he said. "It is a big ask to get people to come for four or five days."

The annual Dimension Data Forum is recognised in the industry as the largest of its kind in Australia. Beginning in 1991 with 60 technical delegates, the forum grew to 800 attendees spread across both technology and business vocations by 2003. The events incorporated leisure activities and networking around the seminar sessions and technology demonstrations.


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