Avanade pursues MBS market

Avanade pursues MBS market

Avanade has underlined Microsoft's Business Solutions (MBS) as its key growth area in the next 12 months.

Its CEO, Mitchell Hill, said the emerging MBS product set - which included Axapta, CRM and ERP software - would allow the company to hone in on the medium enterprise market globally.

"It is a new business for us," he said. "It is still in its early days in this market [for Microsoft]. But with the consolidation in the enterprise vendor space through SAP and Oracle, Microsoft has moved to become the third largest provider."

Alongside growing the software giant's profile in the high-end space, Hill said the ageing population of AS400 systems, a stalwart of enterprise computing in the 1980s, also presented opportunities for Axapta sales.

"We expect to double this business in the next year," he said.

Avanade is a high-end integrator, developer and reseller of Microsoft software launched as a joint venture between Accenture and Microsoft in 2000.

In March, the organisation acquired US-based Axapta house, en'tegrate, to help develop its skill set as well as extend its intellectual property internationally, Hill said.

Locally, Australian managing director, Trevor Harper, said the company had appointed several new staff specifically for the MBS push. "MBS is pretty underdeveloped and Microsoft is working to grow in this space," he said.

"Up until recently when we did MBS work it was pilot implementations with Microsoft. We need to build our capability to construct CRM solutions through .Net. Our people are getting certified to help lead that charge."

However, Harper was confident sales through its traditional high-end enterprise customers could also experience a growth spurt over the next year.

It was now seeking to broaden these existing relationships by developing a full suite of services, he said.

"We do need more balance in our services businesses," Harper said. "In Australia, we have barely scratched the surface. We've focused on getting deeper penetration and a balanced performance with our clients. For example, we've done infrastructure or development business but have not often done both. So our aim is to deliver broader solutions to them."

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