NetComm has appointed HiTech Distribution as its latest distributor to enhance its channel in South Australia.
NetComm managing director, David Stewart, said the decision to sign up HiTech was prompted by a need for local representation and warehousing facilities in that state. While the vendor boasted of a variety of national relationships, there was a hole in the SA market, he said.
"One of the challenges is that Ingram Micro is our biggest distributor, but they have limited warehousing in South Australia," he said. "A lot of dealers like to go pick up stock from local disties. By being both local and national, we are securing the market better. Specialists such as HiTech allow us to get deeper penetration."
Other NetComm distributors include LAN Systems, IT Wholesale, TodayTech, and BCN Technology.
Stewart said the vendor had previously worked with BMS Technology to service the South Australian market, but had parted ways with the company two years ago.
"When we moved into networking we conflicted with their Netgear channel," he said. "They only had one partner in each [product] category."
Stewart said he did not expect the HiTech deal to result in a large boost in product sales, claiming the South Australian market represented about six per cent of a vendor's sales on average.
"It hasn't been a priority for us, but everything is a plus," he said.
HiTech managing director, Ian Vagg, said the distributor was particularly attracted to NetComm's ADSL2 networking products, as South Australia had become the first state to adopt the technology.
"We've been doing networking products for a while and have a number of vendors, but NetComm has a unique range of products," he said.
Vagg said resellers in the SOHO and consumer space would also benefit from the vendor's range of consumer-style VoIP phones.