In a move designed to shake up the printer channel, Kyocera is offering resellers the keys to a convertible Porsche Boxster 987.
The main monthly prize will see Kyocera's top dealer spend a month behind the wheel of the dream machine. The first winner will be in the driving seat by August.
Eight resellers will win the monthly prize during the next year, with the top annual reseller then getting the keys for 12 months. If any dealer tops the sales charts two years running, they will win the car outright.
The incentive was part of a newly launched reseller program, which the vendor hoped would see it steer partners away from HP and Lexmark, managing director, David Finn, said.
"We want to increase our awareness in the channel and put our money where our mouth is with a serious prize that is winnable," he said. "There is a perception that we have gone away because we have been quiet but this reconfirms our commitment to distribution with a big bang. We expect to double our distribution sales during this fiscal year."
Resellers that miss winning the keys for a month will get to rip a racing specification Porsche around Queensland's Mount Cotton advanced driver training circuit at speeds in excess of 200kmh, or spend a day driving a variety of models from the four-wheel drive Cayenne to a lightning fast 911.
Kyocera products are designed by Porsche and the printer vendor has just released three new entry-level printers - the FS720, 820 and 920. Its products are available through Ingram Micro, Dynamic Supplies, Phoenix Toner, IT Wholesale, Tecksel, Alloys, BMS, Compu Wholesale and J Mills.
In addition to the Porsche promotion, all reseller purchases will earn tax-free cash through a debit card launched by Kyocera last year. While the vendor was already shelling out $25,000 per month to its copier channel - with two dealers having chalked up $10,000 each during the past year - it has so far failed to take hold in the IT channel.
"All a reseller needs to do is register sales on our website," Finn said. "It has been embraced by the copier channel but IT resellers have treated it with suspicion.
"There is a general mistrust of vendor promotions but resellers don't have to register customer details - we only need the serial numbers."
Resellers registering for the new Kyocera program will also be given access to special government pricing as well as access to online brochures and a total cost of ownership calculator that creates reports on the relative cost of running Kyocera printers against competing models.