AAPT has joined forces with a new company, IProvide, to offer specialist IP services to SMBs.
IProvide is a venture between AAPT and industry veteran Phil Sykes, who most recently held the CEO's post at Request Broadband. Together the two organisations will offer packaged services based on VoIP, VPN and other IP-based technologies.
The offering would be exclusively provided under AAPT branding and sold through the channel, Sykes said. However, IProvide would trade as a separate company, he said.
Both are now actively recruiting SMB resellers and SIs based on vertical market solutions, Sykes said.
The IProvide bundle would allow these partners to offer services that are complementary to existing offerings, he said.
"Bringing together things such as PABX with IP applications is relatively challenging," he said. "They might be excellent at putting in PABX systems but haven't actually sold much data solutions." Cross-selling AAPT mobile and fixed line voice services would be one of the early priorities of the new venture, Sykes said.
A reseller program was currently being formulated and is expected to be completed within a month. It would include product training, sales tools and online ordering of solution packages.
Road shows will also be conducted across all states in the coming months, Sykes said.
"We want to make it easy for the channel to put the concept in front of the customer and analyse its current spend in order to put forward a compelling total cost of ownership," he said.
Sykes acknowledged that this was a challenge in the price sensitive SMB sector.
"Our solutions have to reduce an SME's current expenditures or it will be very difficult to win them over," he said.