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Intentia to Accelerate Delivery of Java Applications Technology through New Internal Structure

  • 02 June, 2005 13:43

<p>Intentia, the global enterprise solutions provider, has aligned itself to accelerate the marketing and delivery of its Java-based Intentia Application Suite. The company is taking advantage of the inherent benefits of Java including improved integration and development, combined with delivery resources, to build market share in key target industries.</p>
<p>The new marketing-led structure enables Intentia to be even closer to customers’ needs and market requirements. At the core of this organization sit the Industry Marketing and Product Marketing groups which are jointly responsible for creating the business cases for new solutions and applications, specifying their content, and taking them to market.</p>
<p>Overseeing both groups is a new Product Board headed by chief marketing officer, Allan Davies. The Product Board combines senior marketing, sales, product development, delivery and service managers who have the task of reviewing and approving all new initiatives on a monthly basis and authorizing activities under a build, buy or partner system.</p>
<p>The new Intentia organization is the direct result of a ‘quiet revolution’ within the company during the past 12 months, under the stewardship of CEO Bertrand Sciard. In addition to becoming a market-driven organization, Intentia has recently increased software development capacity, increased the rate at which it grows the business, including a major assault on the USA, announced a number of partnerships expanding its reach in China, and greatly improved support for customers.</p>
<p>The company recently announced an agreement with IBM and Symphony Services to increase application development capacity and strengthen customer support by adding offshore resources to existing capabilities. The company has also established a third-party partner channel for the sale and implementation of the Intentia Application Suite. And it has set up a new global Support and Delivery organization under the leadership of ex-SAP senior vice president, Guenther Tolkmit.</p>
<p>At the center of Intentia’s strategic growth strategy are the new Industry and Product Marketing groups that connect customers, the market and partner channels, and research and development. The Industry Marketing group is headed by vice president, John Gledhill. This group is responsible for defining industry roadmaps and working closely with customers and research and development to deliver the solutions for Intentia’s strategic markets, food and beverage, fashion, wholesale distribution, and asset intensive industries.</p>
<p>The Product Marketing group, headed by vice president Martin Hill, is responsible for the same process across Intentia’s functional product groups that deliver the core make, move, maintain capabilities. These include applications for enterprise performance management, customer and supplier management, supply chain planning, manufacturing, maintenance and service.</p>
<p>Hill’s team sets the direction for the Intentia technology stack including user, middleware, database and platform strategy. Both teams work closely with the Support and Delivery group which is responsible for the quality of product delivery, support and maintenance.</p>
<p>“We have become a pull-driven organization,” said Davies. “We are wholly driven by the demands of our customers and the market. During the past 12 months in particular we have stepped outside the organization in order to take on an outside-in approach to the business. This has given us an entirely new perspective which is already being translated into a more powerful and better defined solution for customers in our core markets."</p>
<p>About Intentia</p>
<p>Intentia is the only global enterprise solutions provider 100% dedicated to bringing software applications and consulting services to companies whose core processes involve manufacturing, distribution and maintenance—what we call the “make, move and maintain” market.</p>
<p>- 100% of our resources are committed to this market.
- 100% of our software is designed for this market.
- 100% of our experience is in serving this market.</p>
<p>Intentia was founded in 1984 and serves over 3,000 customer sites in some 40 countries around the world. Our business solutions currently comprise enterprise management, supplier relationship management, customer relationship management, supply chain management, value chain collaboration, enterprise performance management and workplace management.</p>
<p>Intentia is a public company traded on the Stockholm Stock Exchange (XSSE) under the symbol INT B. Visit Intentia’s Web site at</p>
The Intelligent Choice</p>

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