Ingram offers US trade-in program

Ingram offers US trade-in program

Ingram Micro has launched a new initiative in the US aimed at speeding up the refresh cycle.

Ingram Micro Outlet, an online service, allows resellers to trade-in used, working products in exchange for Ingram Micro credit.

The scheme, which encourages reseller loyalty, is also designed to spur value-added resellers and integrators to actively target the IT equipment lifecycle refresh market.

It has run in Canada since February 2004, and also advances Ingram's refurbished technology business model.

At the time of launch, the scheme was touted as a way for VARs to better target SMB accounts, combat the growing whitebox market and respond to competitive bids.

Through growing its refurbishment business, the distributor claimed it could offer products with a higher level of margin.

The US version of the program allows registered Ingram customers to access a an Outlet quote calculator to determine the value of used goods. Those products are then shipped to Ingram and a credit memo is applied to reseller accounts within 14 days.

To speed up the process of listing obsolete and retired products on the Ingram Micro Outlet site, the company would also make an IT inventory and evaluation tool available to resellers. The tool also facilitates end-user IT environment evaluation by providing services such as asset inventory checking and network performance testing.

The program, which is being run in conjunction with online auction giant eBay, currently applies to used desktops, laptops, LCD monitors, PDAs, digital cameras, projectors, games systems and mobile phones.

The online auction company, under its Rethink initiative, is attempting to bring technology companies such as Ingram, Apple, IBM and HP together with its own customer base to address IT equipment reuse and recycling.

Local Ingram boss, Kerry Baillie, said he was aware of the program but as yet there were no plans to launch it in Australia.

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