ExpoTech vendors promote digital home

ExpoTech vendors promote digital home

Ingram recorded a leap in the number of vendors participating in the Sydney arm of its annual trade show, ExpoTech.

More than 50 exhibitors took part in the distributor's Sydney tradeshow on May 4, held for the first time at Olympic Park in Home Bush. This was up from about 30 vendors last year.

Ingram's director of operations, Steve Rust, said 800 resellers attended the event - a figure almost identical to last year. This was marginally higher than those who attended the Melbourne show last month.

"Where we noticed the difference was in the increased amount of resellers coming from the west," he said. "About 150 people came along who hadn't attended the event last year, and a lot of these were from the western area. This was reflective of our change in location."

But one of the key differentiators this year was the change in vendors participating in the show, Rust said. For the first time, the former Tech Pacific tradeshow was also open to Ingram's stable of exclusive partners. Several of these had chosen to set up stands, including Acer, Belkin, Fujitsu and Emerson.

Ingram hardware category manager, Matt Sanderson, said the show of vendors was proof of the success of the acquisition.

"It is good that they are showing their support for the organisation early," he said.

Another noted exhibitor was new recruit, Cisco Systems, which maintained a prominent display in conjunction with its subsidiary, Linksys. Other vendors on hand included Sony, HP, IBM/Lenovo, D-Link, Adobe and Lexmark.

The digital home again took centre stage at this year's ExpoTech. Following the success of its main convergence display last year, Ingram constructed a digital home stand featuring products from BenQ, Microsoft, Samsung and D-Link.

Sanderson said it had vendors vying for the opportunity to participate.

Ingram staff said the overall display showed a maturing of digital home products.

While last year's focus was on introducing the concept of a digital home, this year's product selection had several pieces that were in their second generation.

For example, unlike its showcase last year, this year's driving factor was the Microsoft Media Center operating system. This was used to power up several television LCDs and monitors via an Xbox from a central server.

Other hot products on display at the trade show included LCD screens and displays, as well as the next generation of notebooks.

ExpoTech's next stop is Brisbane (May 18), followed by Adelaide (August 17) and Perth (September 14). More information is available from

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