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Ingram goes into renewals mode

Ingram goes into renewals mode

Ingram Micro has launched an online software renewals system as part of plans to grow its licensing business.

National licensing manager, Angela Logan-Bell, said the tool was designed to address the expansion of its software sales, which had recorded 20 per cent growth in the past year.

This was higher than other areas of the business, she said.

The system is now available to Ingram's 1600 active software licensing resellers through the TechLink website. Logan-Bell said its customers would be able to view all of their software renewals collectively or by vendor. Other features include the ability to check which renewals are coming up 90 days beforehand and which have been fulfilled, as well as customer information like order history and pricing.

"We want to help resellers close business," Logan-Bell said. "There's a huge amount available. We will be able to gauge the resellers in actioning these sales and managing customers."

She said the distributor would include the majority of its software partners in the renewals system.

Vendors currently participating include Microsoft, Computer Associates, Symantec and Adobe.

McAfee, Corel, Trend Micro and Veritas would be added shortly, Logan-Bell said.

The company is also planning to add VMware and Red Hat in the future.

Both Tech Pacific and Ingram had been working on separate renewal systems prior to the merger, she said.

The team had opted to go with the Tech Pacific version because it was designed for the TechLink platform.

"We wanted to make sure we had the information ready to go and that we couldn't break it," Logan-Bell said. "We are also working through the Ingram data and manipulating this so it can be loaded into the TechLink system."

Partners already signed up included Commander, Kaz, Volante and ComputerCorp, she said.

Licensing renewal currently accounted for about 20 per cent of its total software business, Logan-Bell said. Overall, software distribution represents about 10 per cent of Ingram's total sales.


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