Sage establishes Australian division

Sage establishes Australian division


The Sage Group has launched an Australian division in a bid to consolidate its local companies under a single brand.

The software vendor will spend $3.5 million marketing the new entity, called Sage Software Australia, which will act as an umbrella organisation for its subsidiaries: Sage Accpac, Sage ACT!, Sage HandiSoft and Sage Micropay.

The individual companies will remain autonomous within the group and report to Sage Software Australia managing director, Alan Osrin. Each would have its own individual sales targets, he said.

The new group's headquarters will be based in Micropay's Sydney office but Osrin will direct operations from the HandiSoft office in Perth. To coincide with the rebranding campaign, the vendor planned to expand its channel program by introducing a new layer on top of the four respective company reseller programs, Osrin said.

These existing programs will continue to be run by the individual subsidiaries.

The new Sage initiative would focus on promoting product synergies, cross selling and upgrade paths across the solution set, Osrin said. Partners would also benefit from referral programs within the new group, he said.

The vendor would also utilise its marketing budget to promote solutions into vertical mid-sized markets such as CRM, accounting, payroll, retail and logistics, Osrin said.

Sage Accpac, bought from Computer Associates last year, would also help the vendor source new business opportunities in the warehouse, logistics and freight tracking sectors, its general manager, Daithi Holden, said.

It was now looking to recruit 10 ISVs to help drive development for these sectors, he said.

Overall, the new initiatives would help the group increase revenue by 10 per cent this year, Osrin said.

Sage would also maintain its acquisition strategy in order to sustain future growth, he said.

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