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Toshiba adds ITW to distribution line-up

Toshiba adds ITW to distribution line-up

IT Wholesale is to join Ingram Micro, Dicker Data and BMS Technology in distributing Toshiba notebooks. The news comes after the vendor was displaced at the top of the sales charts for the first time in 18 months, according to the latest quarterly market share figures released by IDC.

In a statement, Toshiba said ITW would carry its mobile computing products, data projectors, portable storage and associated accessories from June 1. The appointment is designed to extend the vendor's reach into the SME market as well as the growing consumer IT/AV convergence space.

While IDC said extenuating circumstances had been a major factor in Toshiba losing top spot, the vendor's 16.5 per cent share of the market for the three months ending March would be a cause for concern. In Q1 2002 it held a 31.1 per cent share of the market but has seen its dominance whittled away as a host of new players enter the market.

Ingram Micro boss, Kerry Baillie, said Toshiba had been considering adding IT Wholesale for about a year. Although he expressed disappointment, he said it was not a big concern for his company.

Dicker Data director, David Dicker, said he could understand why Toshiba had signed up ITW but was similarly disillusioned by the decision.

More to follow.


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