A VMware representative is claiming the growing popularity of virtualisation is presenting the channel with new opportunities to expand their services across the entire data centre. The comments follow the release of its latest virtualisation management software suite, Infrastructure 3.
Managing director A/NZ, Paul Harapin, claimed virtualisation was no longer an appliance replacement sell. Instead, businesses were now using the technology to run critical applications across their entire data centres. He pointed to recent IDC figures, which predicted the virtualisation market to be worth $15 billion by 2009. The analyst firm has also forecast 45 per cent of servers purchased next year would be virtualised.
"We have moved beyond the argument of consolidating servers. Virtualisation take-up is now being driven by high availability, business continuity and disaster recovery needs," he said.
VMware's new Infrastructure suite would give users the ability to share applications across the infrastructure capabilities of an entire data centre full of networking, storage and server hardware, Harapin said.
"This new software takes us away from discreet pieces of infrastructure and makes the data centre a pool of available resources," he said. "An application can use the resources it needs when it needs them."
NSI is one of a handful of VMware's top tier, value-added channel partners. Founder and managing director, Ramon Ali, said virtualisation was finally gaining mainstream popularity.
"Traditionally businesses have been slow to adopt virtualisation. With the maturing of the virtualisation concept, more organisations are looking at larger scale deployments," he said.
VMware will offer Infrastructure 3 would be offered as Starter, Standard, or Enterprise editions, allowing customers to choose their level of functionality for the first time. Licenses are centrally managed and can be provisioned as required. Previously, the software was only available on a distributed licensing model based on each CPU or appliance.
Harapin said the packages would not only address various-sized organisations, but also different types of deployment. For example, organisations with small branch offices would not have the same infrastructure requirements and advanced virtualisation capabilities and could use the Starter edition. By comparison, VI 3 Standard was aimed at larger branch offices or medium-sized businesses, while Enterprise provided the full suite of capabilities, he said.
The new entry-level products would also give resellers who didn't have the higher-end resources the ability to enter the game and provide a virtualisation package to their customers, Harapin said. VMware, which runs a 100 per cent channel model, currently has 200 business partners in A/NZ.