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Cellnet boosts channel credit limits

Cellnet boosts channel credit limits

Cellnet has revised its credit and ordering terms, announcing new limits and ecommerce capabilities for its resellers.

The distributor is now offering some customers up to $200,000 in credit - twice the amount of its previous limit.

Cellnet acting CEO and current CFO, Scott McLennan, said its decision to boost credit limits had been sparked by partners requesting improved terms.

The strategy was also in response to the Ingram Micro-Tech Pacific merger, he said.

"There's been a bit of credit squeeze post-Ingram and we are using this as a strategy to recruit new resellers," McLennan said.

To coincide with the new credit terms, Cellnet will introduce ecommerce functionality to its website later this month.

Resellers would now be able to allocate payments, use advanced searches and choose a method of freight delivery online, he said.

The announcement follows the distributor's purchase of a 3000sqm warehouse in Queensland. The company already has a 5000sqm facility in Brisbane.

McLennan said it was forced to find a short-term solution to its storage needs after running out of capacity last year. The new facility would house its pre-packaged mobile phone accessories, which account for 15 per cent of its total A/NZ revenue, he said.


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