Women in ICT Awards
Sandisk Cruzer Profile Now Available Through Brightpoint
- 13 May, 2005 15:16
<p>New Secure Flash Storage Drive with fingerprint identification offers
high-level protection for data</p>
<p>Sydney, Australia, May 13, 2005 – SanDisk Corporation (NASDAQ:SNDK) has introduced the Cruzer Profile, a portable, hi-speed USB 2.0 flash memory storage drive with added personal security capability to safeguard data, images, presentations and other personal information.* The new device is available through Brightpoint, Australia’s leading distributor and 3rd party logistics provider with products in every major wireless, telecommunications and data device product category.</p>
<p>“We’re excited to add the Cruzer Profile to our portfolio,” said Ettore Alterisio, Manager, Product Marketing, Brightpoint. “Fingerprint identification technology embedded in the device helps restrict access to only the designated user(s) of the Cruzer Profile so it will appeal to the technologically savvy consumer market keen to secure their personal or business data,” he added.</p>
<p>The stylish, compact Cruzer Profile, about the size of a pack of chewing gum (dimensions: 60mm long, 24mm wide and 14mm in height), will be sold in 512 megabyte (MB) and one gigabyte (GB)** capacities, and includes dual LED's. One LED indicates USB functionality and data transfer and the second one provides proper status during enrolment and authentication of the biometric fingerprint.</p>
<p>Mike Morganstern, the USB Flash Drive Product Marketing Manager at SanDisk, said: “The USB flash drive market is attracting new customers every day and many of them want a portable storage device that will add an extra layer of security to protect the data on their device if the flash drive is lost or stolen.</p>
<p>SanDisk’s Cruzer Profile authenticates users when a finger is swiped across the device and an embedded identification sensor reads the fingerprint, gives approval and activates the drive. We are taking SanDisk’s Cruzer brand to a new level with the Cruzer Profile, providing an advanced secure personal storage solution for on-the-go business people, professionals, students and many others.”</p>
<p>Usage of the Cruzer Profile will not require the loading of any applications on a computer. Fingerprint images will be stored on the Cruzer Profile. To provide a high degree of security and tamper protection, these images will not pass through or be placed on the computer at any time. Competing ‘high security’ biometric USB flash drive products typically offer much lower storage capacities than Cruzer Profile and some may require that security applications be loaded on to a host computer, which is the weak link in any tamper protection strategy. In addition to the security features, the Cruzer Profile also will provide a portable password manager, which will work on any host PC.</p>
<p>Wes Brewer, SanDisk’s vice president of consumer products marketing, stressed: "One of the key differentiators of the Cruzer Profile is its ability to overcome the traditional issue of sensor orientation relative to the user's finger. We spent months perfecting the industrial design of Profile by creating a two-piece tethered design that allows users to get a convenient finger swipe angle every time they use the device. No other product in this class offers that convenience."</p>
<p>The Cruzer Profile will come loaded with three useful software programs: CruzerLock2, a data file encryption program: CruzerSync, which synchronizes with Outlook data; and Cruzer PocketCache, which allows for file backups with minimal memory consumption. A lanyard also is included to carry the device.</p>
<p>As it is USB Mass Storage Class (MSC) compliant, the Cruzer Profile is ‘plug and play’ with PCs and the Macintosh when used with Windows XP, Windows 2000, Windows ME, Mac OS 10.1.2+ and Mac OS 9.2.1+. A driver can be downloaded for Windows 98SE support.
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.</p>
<p>SanDisk’s web site/home page address is: http://www.sandisk.com
SanDisk, the SanDisk logo and Cruzer are trademarks of SanDisk Corporation, registered in the US and other countries. PocketCache is a trademark of Kadena Systems. Other brand names mentioned herein are for identification purposes only and are trademarks of their respective holder(s).</p>
<p>About Brightpoint, Inc
Brightpoint, Inc. is a distributor of wireless devices and accessories, and provides logistics services to mobile operators with operations centres and/or sales offices in various countries, including Australia, Colombia, Finland, France, Germany, India, New Zealand, Norway, the Philippines, the Slovak Republic, Sweden, United Arab Emirates and the United States. The logistics services include procurement, inventory management, customized packaging, fulfilment, activation management, prepaid and e-business solutions. Its customers include wireless network operators, resellers, retailers and wireless equipment manufacturers. During the year ended December 31, 2004, the Company handled over 27 million wireless devices, and commenced operations in Slovak Republic. Additional information about Brightpoint can be found on its website at www.brightpoint.com or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
In Australia, Brightpoint employs more than 100 people at its headquarters and new distribution facility in Belrose, Sydney and at branch offices in Melbourne, Brisbane, Perth and Adelaide.
* No security technology can be guaranteed to be 100% secure, and as such SanDisk cannot guarantee that your data will be secure from unauthorised access, disclosure, alteration or destruction.
Media Contact Details:</p>
Kinetics Pty Ltd
T: 02 9976 6611
M: 0414 956 631</p>
Manager of Product Marketing
T: 02 9485 1111
M: 0414 349 476</p>