Fuji-Xerox Printers (FXP) has signed Synnex as a national distributor in a bid to crack the components and OEM space and further penetrate the SMB market.
FXP operations manager, Paul Harman, said the hardware supplier would distribute its full range of 14 printers as well as line of consumables.
The contract is the first extension to the vendor's distribution ranks since 2003, he said, and was a brand new relationship for both parties. FXP's other distribution partners include Ingram Micro, Alloys, BMS Technology and J Mills.
Harman said Synnex was selected for its deep channel relationships and expertise in the components and OEM market segments. The distributor claims to have about 6000 partners on the books.
"This will let us engage in new sectors of the market," he said. "We are not strong in the components reseller space and in the OEM arena. Synnex shows real strength in these areas."
For the distributor, the partnership allowed for greater reach into the SMB market, corporate and government segments, managing director, Frank Sheu, said.
"We want to get a bigger slice of the SMB space since it's one of the fastest growing sectors," he said.
While Synnex maintained a strong distribution relationship with HP, FXP would bring yet another layer to the printer mix and gave resellers another option to take to the mushrooming mid-market, Sheu said.
"We are pretty much an HP house - they have a huge range of products," he said. "But Fuji-Xerox has a lot of expertise in the colour laser market. And with the acquisition of Tektronix, they have a good product and a strong presence in the mid-market space."
Harman said Synnex would bundle its low-end monochrome lasers initially.
"As part of the initial time-frame, we're focusing on volume products in the components market," he said.
FXP also planned to roll out a low-end multifunction device in July, Harman said.