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LG hunting for new distributors

LG hunting for new distributors

LG is looking to add new distributors in Australia but has said it will not axe any of its current line-up.

It already has a stable of 12 distributors in this market including Altech, Bluechip Infotech, BCN Technology, Dicker Data, Synnex and TodayTech.

But the vendor's IT category manager, Rodney Rodrigues, said negotiations with other potential distributors were already underway.

He said an announcement would be made within the next three months.

The news came as the vendor launched an incentive program designed to reward existing resellers and recruit new ones. The program applies across its range of notebooks and LCD screens, offering dealers redeemable points for all purchases during the next 12 months.

Resellers can win movie tickets, petrol vouchers and products, according to Rodrigues. For example, 10 LCD monitor purchases would earn a free movie ticket. At the other end of the scale, a reseller buying 150 x 15-inch notebooks, 80 x 17-inch notebooks and 400 LCD screens would pick up a 42-inch plasma screen valued at $4000.

LG recently completed a national roadshow attended by more than 500 businesses, he said, where recruiting resellers via the incentives program was a strategy.

Last month, the vendor also introduced a build to order (BTO) program for its distributors and resellers.

Batches of 50 units or more could be custom built within a three-week delivery time and would help the vendor break into its targeted government, defence and health markets, he said.

LG was aiming for a 10 per cent share of the local notebook market by the end of 2005, Rodrigues said.


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