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One in Five Business Calls are Made from Mobiles Rather Than Landlines, Finds IDC

  • 19 July, 2006 13:31

<p>NORTH SYDNEY, 19th July 2006 - According to IDC's latest end-user Telecommunications Survey on Australia Business Wireless Usage and Preferences, fixed mobile substitution amongst business users was driven by the rapidly declining mobile calling rates and the increase in landline-mobile bundled offerings.</p>
<p>"Australian businesses are replacing around one in every ten landline calls with Mobile calls," said, Hazel Tan, IDCs Australian Senior Analyst, Mobile &amp; Wireless solutions.</p>
<p>"IDC has found on average one in every five business calls are made from mobiles within the office rather than landlines. This signifies a good opportunity for landline substitution growth in the saturated Australia cellular market."</p>
<p>"Mobile carriers and their solution partners who are looking for long-term competitive advantages should go beyond price-based competition and be opportunistic to be first to market by offering innovative products based on the emerging technologies such as the fixed mobile convergence (FMC)," added Ms Tan.</p>
<p>IDC’s study, titled "Australia Business Wireless Usage and Preferences 2006: Cordless Enterprise," examines mobile and wireless technology usage and adoption trends among Australia businesses, based on IDC's annual Enterprise Telecommunications Survey. The survey discusses the use of cellular voice and non-voice services, mobile device adoption as well as preferred cellular service providers. The study also includes trends on business landline substitution through the use of mobile phones, wireless LAN (WiFi) and wireless broadband (pre-WiMAX), FMC and multi-mode converged mobile devices.</p>
<p>IDC key findings include:</p>
<p># Australian businesses are replacing around one in every ten landline calls on their mobile. While on average, one in every five calls made in the office are on mobiles rather than landlines.
# Capped pricing has become the key business mobile churn factor in 2005. Other main drivers encouraging businesses to churn encompass improved network coverage and better customer service.
# The emerging "2nd wave" enterprise mobility is centered around business processes led by Customer Relationship Management (CRM), Field Fore Automation (FFA) and Sales Force Automation (SFA). These upcoming vertical mobility applications tend to be industry-specific and hence the take-up is still comparatively embryonic.
# Wireless LAN usage has declined, taken over by pre-WiMAX technology. Wireless-enabled converged devices are also expected to experience high growth in terms of future usage. Businesses adoption of multi-mode devices and Fixed Mobile Convergence (FMC) is gaining visibility, but remains in its infancy.
# Mobile carriers and their solution partners can help businesses mobilise their operations by leveraging existing technologies, and encourage enterprise mobility adoption by ensuring better network coverage and superior customer service - key differentiators for a sustainable competitive advantage. On the other hand, equipment and device vendors should be opportunistic and aid business users to understand and realise the benefits of FMC to go beyond cost savings and demonstrate how it increases business productivity and responsiveness.</p>
<p>For press enquiries please contact:
Hazel Tan
Senior Analyst, Wireless &amp; Mobility
Phone: 61 2 9925 2256
<p>Jerson Yau
Associate Analyst, Wireless &amp; Mobility
Phone: 61 2 9925 2205
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