Synnex Australia has announced it will launch a New Zealand operation within weeks. But it has ditched plans for a joint venture with a local player following several months of discussions, according to managing director, Frank Sheu.
"We were negotiating with three companies but have decided to go it alone," he said. "We will develop our own business from scratch."
The NZ operation, which would be based in Auckland, was currently recruiting a staff of 10, Sheu said.
It will operate on the same model as Synnex Australia, with an initial focus on PC components and peripherals as its core business.
As previously reported in ARN, a prolonged period of growth for the company provided the impetus for a cross-Tasman venture.
Talking of recent successes, Sheu said Synnex had recorded 40 per cent year-on-year growth for its Philips range of LCD monitors.
"The speed of transition from CRT to LCD, along with a strong Australian dollar, is really creating opportunities for us," he said.
While LCD and CRT sales were split evenly in 2004, Sheu predicted LCD would account for 80 per cent of monitor sales by the end of the year. PC volumes were also on the rise, Sheu claimed.
The company was now shipping 400,000 a month. The distributor recently expanded its offering by signing on to distribute optical drives, LCD displays and notebooks from LG.
"The notebook market is starting to fragment according to different user requirements," he said. "Asus has a great range, IBM is more in commercial and
LG will cater to the high-end consumer market as their design is very appealing."