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Next Byte takes another bite of the Apple pie

Next Byte takes another bite of the Apple pie

Spurred on by a market hungry for iPods, Apple reseller, Next Byte, has announced it will open two new stores.

The first will be in Bourke Street, Melbourne, while the second will be in Rundle Mall Plaza, Adelaide. Both are set to open by mid-April.

Managing director, Adam Steinhardt, said the decision to expand was based on a surge in customer interest for Apple's products.

"We are definitely going through a period of high energy and are getting a lot of people coming through our doors," he said.

"The iPod is creating a huge flow-on effect where people are finally discovering Macs."

User disenchantment with PC security issues, such as viruses and spyware, were also leading an increasing number of people to view Macs as a viable alternative, Steinhardt claimed.

"All the stores in our current line-up are strong and growing," he said. "Our company is shaping up for 15 to 20 per cent year-on-year growth."

While the two new stores in high pedestrian traffic locations would probably add to this growth, Next Byte had made the decision to prune its underperforming shops, Steinhardt said.

The company had shut stores in Dee Why, Sydney and Glenelg, Adelaide, in order to redeploy resources to the two new locations.

"Getting good locations means we can solidify and reduce the energy spent on locations which aren't so good," he said.

Despite an ongoing battle with Apple for adequate supplies of stock, Steinhardt was not concerned the expansion could place additional strains upon the business.

"There are challenges still with Apple's stock, but we will just tolerate that," he said.

"We have done that for a number of years now."

Next Byte would judge any future expansion purely on its merits, Steinhardt said.


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