United Electrical Group (UEG) has appointed former Westan marketing director, Phil Jackson, as its new CEO. The posting comes after founder, Vern Rickman, relinquished the position to become chairman.
Jackson said his first priority would be to develop a coherent business structure across UEG's four divisions. UEG was previously known as United Electrical Engineering (UEE).
"Any company that gets to this stage of growth needs to ensure that customers are seeing them as a professional organisation," Jackson said. This would include delivering new services opportunities for its partner base, he said.
"My passion is to get the services model underway," he said. "I view it as the new growth opportunity. My role is to help give distributors and resellers value-added services to make them stronger."
As part of this push, Jackson said he would look to improve and expand UEG's new Australian Reseller Association (ARA).
In an interview with ARN last month, Rickman said the group would initially be used to provide registered members with a rebate on the sale of UEE warranties. In the long term, he claimed the ARA would become a non-profit industry body operated by a committee of independent resellers.
Jackson said he agreed with the concept but suggested the idea required more management.
"The ARA needs to move to its next phase and that will be addressed as part of my role in coming weeks," he said. "We certainly lacked some governance and from the outside world the program was left open to criticism.
"The idea is to put margin back into the pockets of partners. But it has to start being managed independently and needs a committee appointed. "In all fairness our intention was honourable, however, business priorities took precedence."
Jackson spent the past two-and-a-half years as a consultant to Westan, working to help add value and margin to its commodity products. Prior to this, he spent 11 years running his own tape library business, PC Solutions.