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GetData cracks US market

GetData cracks US market

Local ISV, GetData, has broken into the US retail market with a new 1000-store distribution deal.

The arrangement will see its flagship product, RecoverMyFiles, on shelves across CompUSA, Fry's Electronics and Micro Centre retailers. The software is distributed by Channel Access and retails for $US69.95.

RecoverMyFiles is an application that can be used to recover more than 100 different file types from hard drives. It was created by former forensic police officers, Graham Henley and John Hunter, in conjunction with physicist, Dr Brett Hunter. The pair met while working on the forensic team at PricewaterhouseCoopers. Both were involved in the investigations into failed Australian organisations, One-Tel and HIH.

One of the key incentives for tackling the US market was the lack of a competing retail offering, Henley said.

"Online, you can find 20 data recovery products ranging from bad to good, but in retail there's no similar product," he claimed. "Those on offer are backup solutions that monitor your PC. Ours is a reactive solution."

Henley said GetData had initially shipped 7500 units to the US with the aim of increasing this to 10,000. Four shipments per year were expected, he added.

"We don't know exactly what the demand will be," he said. "But we are expecting returns of $250,000 in revenue on every shipment."

As part of its push into the US, the software will come bundled with GetData's ExplorerView product for previewing Windows files.

Henley said GetData had more than 40,000 customers worldwide. At present, online sales accounted for 70 per cent of the company's total revenue but he predicted the US distribution deal would balance the scales.

He said its US distributor was now in negotiations with several general stores, including Wal-Mart. It was hopeful of signing with the giant retailer by the middle of the year.

"In the US, you have to put your faith in the distributor," Henley said. "You need to trust they know what the consumers will buy. Getting the right distributor is everything." He said GetData would also look to establish a new relationship with an Australian retail supplier like Ingram Micro before the end of the year.

"Australia is the smallest retail market with opportunities so we have not targeted it yet," Henley said.

At present, local users account for six per cent of the company's total online sales.


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