Looking to propel its local sales, Hostway has acquired Australian hosting provider, IntaServe.
As a result of the purchase, IntaServe's managing director, Amin Kroll, will replace existing Hostway GM, Michael Farrell, to head up its Australian operations.
The acquisition is the third locally since the US company launched its Australian operations in 2003. It has also purchased GlobalHost and Dedicated Hosting.
Kroll said combining the two organisations was the best way to target the local hosting space.
"Hostway has relied more on a direct model offering domain-based services to enterprises, whereas IntaServe's core business is mission-critical hosting for the SME market using a reseller model," he said. "You have the resources of a global leader with the smarts of a fast growing local provider, so the two are a perfect fit."
Under the new agreement, IntaServe would operate as a parallel brand to Hostway, offering a range of hosting, domain-based and managed services through its 200-plus strong reseller base, Kroll said. With the added resources of Hostway, the provider would also pursue higher-end opportunities in enterprise and government, he said.
"Both Hostway and IntaServe are very successful brands with their own loyal resellers and customers," he said. "IntaServe will be more on the reseller side, staying loyal to that base by offering greater margin and functionality."
Existing partners of both companies could expect to see an increase in support, Kroll said.
"Typically, Australia is one or two years behind," he said. "We will be taking advantage of systems used by our new global sister companies and introducing them here," he said.
Kroll would also seek to grow both partner bases through a combined program.
"We will take the best parts and tweak them two into a new and improved offering," he said.