Ingram gets virtual deal with VMware

Ingram gets virtual deal with VMware

Ingram Micro has been added to the distribution ranks of virtualisation software vendor, VMware. The US-based vendor, which was acquired by EMC in January, will join IBM, HP and Veritas in the Ingram server stable.

Ingram Micro’s managing director, Steve Rust, said there were great opportunities to extend the distributor’s business because many of VMware’s business partners also worked with Ingram.

Looking to tap into the trend toward consolidation of IT infrastructure in the marketplace, the distribution deal was also exciting news for resellers, he said.

“There is now a real economic rationale for resellers to present these new virtualisation solutions to customers,” Rust said. “Ingram’s job will be supporting that sales and marketing effort.”

VMware’s virtualisation software allows up to 80 virtual Intel servers, which are capable of running Windows or Linux-based operating systems, to be created on one machine.

VMware Asia-Pacific director, Jim Lenox, said the vendor had decided to add Ingram to its existing channel – which previously consisted of niche distributor Microway and a number of tier-one resellers – because of recent success in the local market.

While not prepared to give specific details, Lenox claimed Australia compared favourably with 100 per cent global growth during the past year.

“When you are talking about that sort of growth rate you have to operate more efficiently,” he said. “The only way to scale up is to push all the business through the channel to gain efficiencies.”

For more on this story, see next week's edition of ARN.

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