Improved economic conditions will propel the Australian enterprise applications market to a 9.1 per cent rise and a value of $632.2 million by the end of the year, according to a recent IDC study.
The analyst firm estimated the market was worth $574.9 million in 2003. It predicted this would reach $840.7 million by 2008.
IDC Australia’s senior analyst for enterprise applications, Bharati Poorabia, said these figures were based on several assumptions. Among them was growing evidence of a global economic rebound that would translate into additional enterprise applications spending by corporations that want to bolster productivity and gain competitiveness.
"The CRM market is expected to recover in the next few years because of growing emphasis by corporations on using the latest sales force automation or customer service and support applications to help them boost revenue,” Poorabia said.
There was no better way to grow their revenue, she aid, than to tap into simple, elegant CRM applications to find out what customers were looking for.
Consolidation among enterprise applications vendors would usher in a stronger set of players that possessed the economies of scale and the breadth of product offerings to meet customer needs across multiple industries and regions.
System integrators, alongside ISVs, would play an increasingly important role as hosted solutions started to emerge in Australia.
Key areas for application vendors and solution integrators would be in relation to price, return on investment, total cost of ownership, functionality, the use of open standards and ease of implementation.