With half of Iomega’s business in the region coming from mass merchants, the data storage provider has hired a retail specialist to address the demanding and different market.
Peter Brown has stepped into the role and will work with established retail partners including OfficeWorks, Harvey Norman and Dick Smith PowerHouse.
His game plan - which he wished to keep quiet about - would also involve striking up new retail relationships across Australia and New Zealand. Brown will also manage the retail partner demands and deal with issues on price protection, and sale and return policies.
He is not new to the retail/consumer scene and has experience in consumer electronics.
Formerly with Epson, where he was in charge of volume and consumer products, Brown has also worked at Sanyo Australia and Phillips Australia in similar roles.
In his new post, he is pitching the Rev removable hard disk storage line (available in several configurations), as well as a range of other offerings including optical gear.
Items available include CD-burners with a 7-in-1 media card reader, along with a quick-touch DVD-burner.
The company had just finished a two-week road show showcasing the Rev gear. It had gone down well with attendees, he said.
“We’ve done a good job of delivering Rev to corporate dealers, but now we want to go after tier-one retailers,” Brown said.