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Do your own distribution deal

Do your own distribution deal

As part of a national campaign to gain distributors, dyoServices has appointed Ectropycorp as a distributor for its flagship product, dyoBackup.

Ectropycorp managing director, John Hird, had four years experience in IT and 14 years in the hospitality eindustry in Switzerland, according to dyoServices managing director, Carmelo San Gil.

He said that Hird had answered an advertisement for distributors wanted and successfully set up and remotely tested dyoBackup in the Hotel Falken in Wengen, Switzerland.

The software was designed to automatically encrypt and send data to a secure storage facility, San Gil said. Customers could pre-purchase set amounts of storage space for a particular term.

The market is ripe according to San Gil who cited a commissioned survey which found that of 500 small businesses, 75 per cent had lost data, and 45 per cent who had backed up, could not access the data they stored.

A dollar figure on the value of this lost data averaged out at about $66,000 said San Gil.

The product targets business small enough to not have an inhouse IT person and who can’t afford to lose data - doctors, lawyers, accountants, real estate and hospitality.

Based on a record sales month for the company, dyoServices has also appointed a further 11 distributors across Australia.

The increase in competition did not bother Hird. The model provided for a minimum of distributors in the same area.

Previously, dyoServices had been selling on-line, but given licence sales of 1200 in the past few weeks San Gil said the move to a channel model was already paying for itself.

An area in which resellers in the IT service industry could increase recurring revenues with the product, was by bundling dyoBackup with other remote support services, Hird said.

"Some smaller IT service companies do not have the infrastructure to provide online, offsite, secure automated backup services to their customers, using dyoBackup they now can offer this service," he said.

The future sees dyoSerices moving into the site-in-a-box space, with the SME website builder moving into the channel just around the corner.

“Initial research shows companies spend between two and ten thousand dollars on a website," San Gil said. "Companies often go through two or three drafts to reach a final site with the information they really need."


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