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destra launches Australia’s most affordable SEO service for SME market

  • 07 March, 2005 13:24

<p>destra Corporation Limited (ASX:DES) (destra) through its subsidiary Yahoo! Web Hosting by launched today its Searchability – search engine optimisation - service.</p>
<p>“As Australia's second largest provider of virtual web hosting solutions, Yahoo! Web Hosting by had been experiencing a rapidly growing demand from our customers and resellers for a search engine optimisation [SEO] tool they could use themselves,” said Domenic Carosa, destra Corporation CEO.</p>
<p>While awareness of the value of SEO has increased, so has the realisation that the fees sought by SEO consultants are prohibitively expensive to the average sized Australian business. “Organisations specialising in SEO activities charge between $2,000 and $6,000 per month, something only the top end of town can afford,” said Carosa. “At $999 per year, our Searchability web-based service is at an unbeatable in price point.”</p>
<p>destra selected Web Evident, based in Utah, as its SEO solution provider. For over three years, Web Evident has researched and developed its ASP web-based SEO service which is achieving strong results in the USA after its launch in September 2004. The ROI-driven features of the service demonstrates a strong value proposition to the user.</p>
<p>"We're extremely pleased to have destra as our partner representing our services in both Australia and New Zealand," said Dane Robertson, Web Evident’s CEO. "destra’s small and medium-sized business customers now have a genuine tool to help them improve their visibility through natural search listings."</p>
<p>Martin Cleland, CEO of, has been piloting the web-based SEO service for a number of weeks. The company is totally dependent on online sales and on being found by prospective customers undertaking search engine searches for suppliers of a comprehensive range of magazines.</p>
<p>Cleland agrees that SEO consultants are just not a cost that can be tolerated by the small business market. He commented, “I can’t believe how easy it is to use. I am literally guided in each of the various steps I need to take to ensure I optimise each webpage to the highest possible level and then I am assisted in submitting the pages to the various search engines and directories. The fact that I am even sent email reminders of what I still need to do and how to continuously keep my site optimised is amazing.”</p>
<p>The Searchability service is being offered directly to Web site owners as a one-year subscription for $999 AUD. destra will also offer a wholesale version of the service to resellers who may bundle the offering with personalised Web consulting services as is currently being done in the US market.</p>
<p>For more information on Searchability – go to
- ENDS -</p>
<p>About destra Corporation Limited
destra (ASX:DES) is a leading internet and e-commerce company delivering internet business and consumer entertainment solutions. destra’s strategy is focused on high growth internet hosting and digital media markets and the development of proprietary intellectual property.</p>
<p>SME and corporate enterprise offerings are delivered through the following divisions – Priority One, Yahoo Web Hosting (by, destra Business, TPP Internet. Visit</p>
<p>About Web Evident, LLC.
Web Evident, LLC is a Utah-based developer of advanced services for search engine marketing. By providing ASP-based solutions, the company enables distribution partners to rapidly deploy SEO services for their existing base of customers, responding to a growing worldwide market. The company's Searchability EssentialsTM offering was released in October 2004 and is focused on improving visibility through organic search results.</p>
<p>For more information, go to</p>
Dolores Diez, Rivers of Communication
tel: +61 3 9572 4552 / 0417 330 881
Domenic Carosa, Chief Executive Officer, destra Corporation Limited, tel: +61 3 8415 9111
Daniel Lynch, VP Business Development &amp; Channels, Web Evident, LLC, tel: + 203 459 4949</p>

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