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Dolby and Intel Launch Dolby PC Entertainment Experience for PCs with Intel High Definition Audio at Intel Developer Forum

  • 18 February, 2004 14:37

<p>Dolby and Intel Launch Dolby PC Entertainment Experience for PCs with Intel High Definition Audio at Intel Developer Forum</p>
<p>Initiative Includes Integrated Audio Codec Licensing Program and New Dolby Logos for PCs that deliver High-Quality Dolby Audio Entertainment Experiences</p>
<p>INTEL DEVELOPER FORUM, San Francisco, 18 February, 2004 — Dolby Laboratories and Intel Corporation today announced collaborative efforts to extend the consumer electronics (CE) sound and entertainment experience to the PC based on Intel® High Definition (HD) Audio. As part of the Dolby PC Entertainment Experience Initiative, Dolby is launching a new Integrated Audio Codec Licensing program and a PC Logo Program featuring world-class Dolby Surround Sound technologies.</p>
<p>The Dolby Integrated Audio Codec Licensing program is designed to enable PC audio codec companies to develop solutions that work with Intel HD Audio, Intel’s next-generation audio architecture formally codenamed “Azalia.”</p>
<p>Intel HD Audio enables evolving usage models for today’s PC audio architecture. With the introduction of this new initiative and licensing program, Dolby is opening a whole new world of PC entertainment capabilities.</p>
<p>A key element of the Dolby PC Entertainment Experience Initiative being unveiled at Intel Developer Forum (IDF) this week, is the Dolby PC Logo Program, which will make it easy for consumers to select a PC with the Dolby audio technologies that best meet their entertainment needs.</p>
<p>The PC continues to evolve into a digital entertainment platform from where consumers enjoy music, movies, and games with uncompromised quality at home or on the road. With the Dolby PC Entertainment Experience Initiative and Intel HD Audio, PC users will have access and control to Dolby premier technologies as they would with home theatre systems. Armed with HD Audio codecs that include Dolby premier technologies, PC manufacturers will be able to offer PCs with integrated system-wide support for the following DolbyÒ premier technologies; Dolby Headphone, Dolby Virtual Speaker, Dolby Digital Live, and Dolby Pro Logic IIx. Consumers will have the ability to enjoy a richer and more engaging experience from any audio source in virtually any listening mode -- from two-speakers up to 7.1 speakers, or over a pair of headphones.</p>
<p>Louis Burns, Intel vice president, general manager, Desktop Platforms Group, demonstrated Intel HD Audio and announced Dolby’s new Integrated Audio Codec Licensing program during his keynote address today at IDF. Joining him on stage was Steve Vernon, vice president of licensing technology at Dolby Laboratories.</p>
<p>“Dolby Laboratories is the established leader in consumer electronic audio technologies and surround sound entertainment,” Burns said. “We’re excited about today’s announcement as it combines the power and flexibility of the PC with Dolby’s premier sound technologies to deliver a compelling customer experience for home theatre, audio and gaming applications.”</p>
<p>“The Dolby PC Entertainment Experience Initiative will provide consumers with the freedom to enjoy their entertainment the way they want to,” said Steve Vernon, Dolby vice president of licensing technology. “Whether you want to listen through two speakers, a multi-channel home theatre set-up, or headphones, Dolby technologies are now accessible seamlessly through your PC.”</p>
<p>The Dolby PC Logo Program is designed to make it easy for users to choose a PC with the appropriate Dolby technologies to meet their specific entertainment needs. An overview of Dolby’s offerings follows:</p>
<p>Dolby Sound Room
* Users can enjoy a personal Dolby surround sound experience from the very best seat in the house without a complete 5.1 speaker system. Includes Dolby Digital, Dolby Headphone, Dolby Virtual Speaker and Dolby Pro Logic II technologies.
Dolby Home Theatre
* Enjoy a true 5.1 speaker home theatre surround sound experience that places you, your family and friends right in the middle of movie action; immerses you in music; and gives you the power to create DVDs with Dolby Digital technology. Includes Dolby Digital, Dolby Headphone, Dolby Virtual Speaker, Dolby Pro Logic II and Dolby Digital Stereo Creator.
Dolby Master Studio
* The ultimate set of audio presentation capabilities designed to bring your entertainment to life and give you the power to author DVDs with Dolby Digital technology. Amaze family and friends with 7.1-channels of surround sound—for the most natural and immersive entertainment experiences possible from DVD movies, music, games or broadcast television.. Or create your own dramatic presentations and home videos on DVD with true to life Dolby Digital audio. Includes Dolby Digital, Dolby Digital Live, Dolby Headphone, Dolby Virtual Speaker, Dolby Pro Logic IIx and Dolby Digital encoding.</p>
<p>About Dolby Laboratories
Dolby Laboratories creates technologies that intensify and enhance the entertainment experience. For nearly four decades, Dolby has been instrumental in defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the privately held company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in Hong Kong, Shanghai, Beijing and Tokyo. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com</p>
<p>About Intel Corporation
Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom</p>
<p>- ENDS -</p>
<p>Dolby, Pro Logic, and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners.
Intel is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.</p>
<p>For more information please contact:
Amanda Wallace or Debbie Sassine
Spectrum Communications
Tel: (02) 9954 3299
Email: amandaw@spectrumcomms.com.au or debbies@spectrumcomms.com.au</p>

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