CEBIT- Digital Signage gets sexy

CEBIT- Digital Signage gets sexy

Digital signage is getting sexier with touch-screen interactivity or 3D virtual reality without the glasses.

New Zealand company, NextWindow, was at CeBIT this week seeking further resellers or integrators as well as its first Australian end-user for its touchscreen displays which are already used across the Tasman by Vodafone and Telecom NZ.

Queensland-based distributor, Vr21, was also hoping to boost its Australian channel and sales for German-imported displays, currently used by Qantas and several universities.

Sales director of Mosman-based Jazzmile, James Pearce, said the Auckland-made product was commonly used in stores to advertise products or in kiosk-style displays.

Jazzmile, acting as NextWindows's distributor and reseller, was seeking other channel partners, particularly integrators. It is already working with vertical organisations such as Arnold Technologies in the travel industry. Its booking engine could create a travel kiosk for the tourism industry.

Pearce hoped to find around ten partners overall, expecting the first commercial users within six months. The plasma screens cost around $4000, with LCD screens priced at around $5000. Typical resellers might be those who sell advertising solutions to the retail market.

"They can take the applications and get them displayed in shopfronts or instore 24/7," he said.

Virtual Reality 21 already has some resellers for its X3D autostereoscopic screens that cost up to $38,000.

Director James Kopsidas said he sells to some markets direct but using channel in others, claiming he had signed non disclosure agreements, preventing him from identifying partners and markets. But Kopsidas said that advertising companies looking to use the electronic signage.

"We can supply the displays, the storage, content and management system. It's a complete key to a solution. We can set up the displays in a location," he explained.

The largest display costs $38,000, or $4000 a month, while smaller 17-inch and 19-inch models used by universities, cost $3900 or $5000.

Partners, Kopsidas said, would earn a license fee, plus possible profit sharing. He claimed to have been in negotiation with several organisations over the past six months to secure a large number of displays in prime areas.

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