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AID racks up a top score

AID racks up a top score

Computer game and DVD distributor, All Interactive Distribution (AID), has achieved 40 per cent revenue growth in 2003.

The distributor is now gearing up for further growth this year as it hones its pick and pack services business.

Having racked up $55 million worth of business last year, general manager, Sherard Kingston, said AID was moving into a custom-built warehouse, to allow the company to expand its third-party distribution and warehousing business.

The new facility is five times the size of AID’s current premises at Gaven in Queensland.

The 26,000sqm warehouse, also in Gaven, is being purpose-built for the company, and will be ready in August.

Now more than 10-years-old, AID initially serviced the rental market, then expanded into supplying independent retailers, Kingston said.

The business now supplies games and DVDs to a range of mass merchants including Harvey Norman, Coles Myer, David Jones and Toys R Us.

Most recently, AID was harnessing the trend towards providing warehousing and centralised distribution for industry customers, Kingston said.

It will also look for customers beyond the games software arena.

AID was able to offer these services to retail customers on the back of its own IT and logistics capabilities, Kingston said.

“We’ve got four full-time people in IT in our company,” he said.

“We’ve written our own program to do back-end warehousing work and our business to business software.”

As well as offering centralised ordering and delivery to retail customers, games vendors could benefit from AID’s involvement through easier reconciliation of stock on hand, inventory levels and markdowns, Kingston said.

All Interactive distributes for games publishers including Atari, Vivendi Universal and THQ. It has recently enhanced its website with a section called the Trade Zone, which allows dealers to buy online and view back orders.


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