EDGE 2020 Goes Virtual
<p>NORTH SYDNEY, 14th July, 2004 – Latest industry research released by IDC reveals that Multi-Function Printers (MFPs) are set to take substantial share from the Single Function printer maket by the end of the forecast period.
Multi-functionality continues to play a crucial role in moulding the future of document input and output in the digital age. Virtually all peripheral manufacturers are seeking to offer value-added document solutions from their core strengths, whether from a copier, fax, printer, or scanner perspective.
The Australian MFP market provides vendors and distributors with a lucrative opportunity to capitalise on the transition of these individual document markets.
IDC anticipates solid unit and revenue growth for the MFP market in Australia. IDC’s near-term forecast for 2004 shows unit growth of 22.8% equating to 62,186 units, and the value-of-shipments growth of 29.4%, US$432.3 million. When compared with single-function printer activity, MFPs remain the highest growth category in the hardcopy industry over the 2003 to 2008 forecast period.</p>
<p>“Historically the MFP market has been relatively smaller than the single-function printer and copier markets but the gap is closing. While some categories of printer shipments have seen a decline, such as inkjet, the MFP category has seen tremendous growth” said Loretta Pein, Senior Analyst for IDC’s MFP Tracker Program in Australia.</p>
<p>Buyers are now beginning to switch to MFPs in increasing numbers as they can now see the advantage of combining all their needs into one device. The providers of the traditional hardware are now offering added functionality, finishing, managed and service options to fully exploit the need to integrate office functions into several convenient devices rather than a multitude of office machines,” added Ms Pein.
Vendors saw the acceptance and sales of the MFPs reach new heights a few years ago. Sales to the lucrative home market began to boom with the users seeing the benefits of their previously used print, scan and copy functions now available in one convenient device and the corporate buyer could now integrate all their input and output functions into one system designed for ease of use and financial savings.</p>
<p>“We are now in a new era in market maturity. Buyers of all sizes are more discriminating, looking for rational benefits more than smart technology. MFP vendors have to help customers protect and add value to existing investments. Those already prepared for change will invest aggressively in expanding their market share while their competitors struggle to implement survival strategies,” commented Ms Pein.</p>
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