Canon Australia is hoping to raise more than $30,000 for the Make-A-Wish Foundation as its employees walk endless laps of the office.
The money raised will take two seriously ill children on trips to Gold Coast theme parks and the snow.
The project is also expected to provide some health benefits for Canon staff, who are expected to take a mind-boggling 100 million steps between them during the fundraiser.
Workers, who have been encouraged to seek sponsorship from family and friends, will wear a pedometer to count the number of steps they walk during the 28-day campaign.
The pedometer, which looks more like a pager than a weight-loss counting device, is attached to the belt of a would-be walker and makes a soft clicking noise to count every step taken.
Resident science guru, Dr Karl Kruszelnicki, and celebrity chef, Geoff Janz, have come on board to educate staff about exercise regimes and healthy diet.
Canon Australia managing director, Shuichi Tsukahara, said the multi-million steps would create a healthier workplace, support two children with life-threatening illnesses and demonstrate a commitment to corporate and individual citizenship.
“The desire to make a positive contribution to our community has galvanised us all,” he said.
The pedometer campaign arises from Canon’s commitment to the Japanese term ‘kyosei’, which means “living and working together for the common good”.
Resellers are also supporting the campaign through sponsoring Canon contacts.