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Kodak Challenges Price-to-Performance Digital Camera Market

  • 17 August, 2004 15:36

<p>• New Kodak EASYSHARE DX7590 Digital Camera Offers Sophisticated Control, Superb Quality
• Most Advanced EASYSHARE Camera to offer 10X Optical Zoom,
5-Megapixel Resolution</p>
<p>SYDNEY, August 17 — Kodak has set a new price-to-performance benchmark for high zoom consumer digital cameras with the launch of the Kodak EasyShare DX7590 zoom digital camera for under A$900 and under NZ$1,100 today.</p>
<p>Expanding on the features that has made the Kodak EasyShare DX6490 model one of Australia’s best selling cameras, the EasyShare DX7590 offers a unique combination of sophisticated features, exceptional performance, and trademark ease of use, giving amateur photographers the opportunity to shoot like a professional. New features on the DX7590 include a five megapixel resolution for prints up to 20 x 30 inches, an extra high-resolution (311,000 pixels) electronic viewfinder, JPEG fine and standard compression options, flash compensation, and rapid click-to-capture (just 0.2 seconds).</p>
<p>“As seen in the success of the DX6490 camera, thousands of amateur photographers trust Kodak to deliver superior results without sacrificing ease of use,” said Steve Morley, General Manager, Digital and Film Imaging Systems, Australia &amp; New Zealand. “Whether used in a manual or automatic mode, the DX7590 delivers fantastic shots with a press of the shutter button.”</p>
<p>The EasyShare DX7590 camera has been designed with some of the world’s highest quality components working in concert to provide outstanding quality, even in challenging photographic situations. Kodak has integrated a professional quality Schneider-Kreuznach Variogon 10X optical zoom lens (38-380 mm equivalent; f/2.8 – f/3.7 maximum aperture); the Kodak Color Science image processing chip for rich, accurate colours; dual-sensor, low-light precision auto focusing; and multiple shooting modes for optimal creative control. Together with intelligent matrix metering, photographers can achieve portraits with edge-to-edge sharpness and brightness, rich colour, and highly accurate exposure. DX7590 camera owners are consistently presented with remarkable dynamic range, fine detail and delicate highlights — results that advanced amateurs have typically associated with high-end digital SLRs.</p>
<p>Professional Quality Lens
The 10X focal length gives photographers superb framing flexibility and allows them to get close to the action and fill the frame, or achieve more natural poses from subjects by shooting them from a distance. The long lens also provides the “flattened” perspective and narrow depth of field, all in a compact, SLR-like body. With a f/2.8 maximum aperture at wide angle and a f/3.7 at 10X — and the ability to step down to f/8 — the camera is well-suited to perform in both low and bright light.</p>
<p>Using the dual-speed zoom control, DX7590 camera owners can drive the lens from 1X to 10X in just two seconds, and then extend the total magnification up to 30X using Kodak’s exclusive Advanced Digital Zoom technology, which creates sharp, high quality images across the entire digital zoom range. For ease of handling, the lens barrel only extends one inch after powering up the camera, with all lens movements occurring within the protective housing.</p>
<p>Kodak offers a range of high-quality digital camera lens accessories that work to enhance or embellish the photos taken with the DX7590 digital camera. The four-element Schneider-Kreuznach Xenar 0.7x (26.6 mm equivalent) wide-angle lens, and German-designed B&amp;W circular polarizer and neutral density 55mm filters are all designed to work with the latest digital camera from Kodak.</p>
<p>Enhanced Creative Controls
The EasyShare DX7590 camera offers fully manual controls, permitting independent aperture, shutter speed, flash and exposure compensation, ISO equivalent and other settings that can transform an ordinary picture into a work of art. The camera features aperture and shutter priority modes, 16 program modes and saturated, neutral, black-and-white and sepia colour modes. Its dual sensor, low-light precision auto-focus system combines rapid phase detection with highly accurate through the lens (TTL) contrast detection to precisely fine tune and sharply define a subject, even in almost complete darkness. In addition, the camera is equipped with an external flash synch — capable of synching at any shutter speed — for illumination of subjects beyond the 16-foot pop-up flash range.</p>
<p>KODAK Color Science Technology
The Kodak Color Science image processing chip combines the power of a high-performance digital signal processor with professionally-derived image process engineering including Kodak’s legendary white balance algorithms, based on more than 75 years of Kodak research into the science and emotion of colour. With each press of the shutter, the camera quickly and precisely analyses lighting conditions and colour balance to consistently deliver exacting sharpness, high colour accuracy, and proper exposure.</p>
<p>Advanced Viewing Options
Using the very high-resolution TTL electronic viewfinder (EVF) with diopter, as well as a large, 2.2-inch high-resolution indoor/outdoor LCD screen, photographers can preview shots or review pictures stored in 32 MB internal memory or on optional SD/MMC cards. Not only does the high resolution EVF show control settings superimposed over the scene, it also eliminates parallax while presenting a nearly 100-percent field of view. The indoor/outdoor LCD assists photographers in clearly seeing the fine detail of their compositions before and after shooting, even in direct sunlight. Both LCDs exhibit high refresh rates, and automatically brighten or dim to reflect changes in exposure compensation.</p>
<p>Sharing Your Memories
The DX7590 camera’s red-jewelled “Share” button allows photographers to immediately tag pictures for e-mailing, printing or to save images in the camera’s digital photo album. Additional features include joystick and jog-dial controls for rapid control access, easy-to-read menu options and the ability to record and play back continuous VGA-resolution digital video with audio.</p>
<p>DX7590 camera owners can get real, borderless Kodak 4 x 6-inch prints in as little as 60 seconds by using the new Kodak EasyShare Printer Dock Plus. The latest version prints from nearly any digital source, including Kodak EasyShare cameras, PICTBRIDGE-enabled cameras, memory cards and even mobile phone cameras. Its continuous tone thermal dye transfer system produces vivid colour with instant drying, while exclusive Kodak Color Science technology produces outstanding skin tone reproduction, plus colour optimisation for ideal photo viewing.</p>
<p>The DX7590 camera includes new Kodak EasyShare software version 4.0 for WINDOWS and MACINTOSH systems, providing effortless digital picture organisation, editing, sharing and printing. The exclusive One Touch to Better Pictures feature takes advantage of proprietary colour technologies developed by Kodak to help users get vibrant, true-to-life prints from inkjet printers. Version 4.0 includes the ability to edit pictures in third-party applications and optional VCD and DVD burning.</p>
<p>Pricing
The DX7590 will be available at a suggested retail price of A$899 and NZ$1,099. The Printer Dock Plus will be available at a suggested retail price of A$399 and NZ$449.</p>
<p>The award-winning Kodak EasyShare digital photography system — consisting of cameras, software, docks and printer docks, inkjet papers and accessories — makes taking, organising, sharing, and printing high quality digital pictures effortless. More information on Kodak EasyShare products is available at www.kodak.com/go/EasyShare.</p>
<p>- ENDS -</p>
<p>For further information, please contact:
Gabriel Wong / Maria Bonanni
Network Communications
Phone: (02) 9267 9477
Fax: (02) 9267 9466
Email: gabriel.wong@networkpr.com.au / maria.bonanni@networkpr.com.au</p>
<p>About Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, print and view images – for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services &amp; media (software, film and paper enabling people to access, analyse and print images). With sales of $13.3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Graphic Communications Group, offering on-demand colour printing and networking publishing systems consisting of three wholly owned subsidiaries: Encad, Inc., NexPress Solutions, and Kodak Versamark; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display &amp; Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital &amp; Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.</p>
<p>(Kodak and EasyShare are trademarks of Eastman Kodak Company. Schneider-Kreuznach and Variogon are trademarks of Jos. Schneider Optische Werke GmbH used under license by Eastman Kodak Company.)</p>

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