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Vodafone attacks post pay market with the launch of new Talk & TXT bundle for red SIM

  • 19 April, 2004 14:52

<p>Vodafone Australia is once again challenging the norm and attacking the cost of land lines with the launch today of an aggressive new post pay bundle for red SIM called Talk &amp; TXT.</p>
<p>The Talk &amp; TXT bundle includes all call types in the monthly credit, giving customers the combination of great value call and TXT rates, as well as the ability to change their monthly spend, all with no lock-in contract.</p>
<p>It also includes 20c Vodafone to Vodafone calls within Australia (with generous call caps). Depending on the minimum monthly spend level, customers can also get TXT for as low as 14 cents and standard call rates at 20c per minute to any network or landline, at any time (plus 20c call connection fee).</p>
<p>According to Ian Scherger, Chief Marketing Officer, Vodafone Australia, the big differentiator between the Vodafone Talk &amp; TXT bundle and anything else on the market is the real choice and value it provides to customers.</p>
<p>“Unlike some mobile operators, with Talk &amp; TXT all call types are included in the monthly credit, so standard TXT, PXT, international calls and GPRS don’t get piled on top. This way our customers are really clear about what they are paying for and won’t get a nasty surprise at the end of the month.</p>
<p>“We are giving our customers the benefits of post pay with the freedom of pre pay, putting them in control and giving them the choice. We’re so confident that customers will love our great value bundle that we don’t need to lock them in to long term contracts, lure them with short term promotional offers, or free phones.</p>
<p>Ian continued, “This is just the start and we look forward to adding a whole lot more over the coming months. We will continue to be responsive to the needs of new and existing customers and compete aggressively with fixed line services by bringing down the cost of mobile.”</p>
<p>Talk &amp; TXT is immediately available to credit-approved customers through the Vodafone call centre on 1300 650 410 or in any Vodafone stores or channel partners.</p>
<p>For further information please contact:
Juliet Simpson, Vodafone Australia on 0414 202 223 or Cynthia Fernandez, Vodafone Australia on 0414 880 212.</p>
<p>About Vodafone</p>
<p>Vodafone Group Plc is a leading mobile communications company - 25 per cent of the world’s mobile phone users are connected to Vodafone. Vodafone has equity interests in 26 countries, and partner networks in a further 13 countries - leaving an unmatched network footprint. The company provides quality services to 2.67 million Australian customers and has more than 130 million proportionate customers worldwide.</p>
<p>© Vodafone Pty Limited 2004: VODAFONE and the Vodafone logos are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.</p>

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