Intel plans to push the new Prescott Pentium 4 processor as part of a drive to develop the Australasian whitebook market.
The chipmaker released the new P4 last month, claiming it has faster bus speeds and offers 1MB of cache.
Newly-appointed Australia/New Zealand sales manager, Andrew McLean, said his first priority would be for Prescott to gain 100 per cent of the P4 market by mid-year.
Most of these local producers - ASI, Hallmark, Pioneer and Protac - were already looking to use Prescott, McLean said.
He will work with the channel to improve notebook sales and technology.
McLean said that resellers and distributors should also look out for the greater opportunities presented by the convergence of IT technologies and consumer electronics, such as DVDs that featured hardrives, something Intel would focus on more.
Intel's authorised distributors in Australia are Synnex, Ingram Micro, Todaytech, and in New Zealand, Ingram Micro and Tech Pacific. Resellers include Intel Premier Partners, such as ASI, Paragon, Westan, Hallmark and CDM.
McLean said no distributor changes were planned but he wanted to increase the dealer channel by offering rebates on Intel products, training programs, and use cooperative advertising and promotion.
Intel also stages its annual Channel Conference across Australia and New Zealand in June.
The company holds its Intel Solutions Summit in Sydney, later this month, About 500 CEO-level decisionmakers (including 50 from Australia/New Zealand) will attend including Premier Partners and distributors across the Asia-Pacific.
At the summit, the company would will talk about its direction over the coming year, offer break out sessions on business management issues and showcase third-party vendors who might be looking for resellers, McLean said.
McLean replaces Philip Cronin, who becomes country manager A/NZ.
Cronin replaced David Bolt who has retired. McLean will report to Cronin.
"Andrew has been a driving force behind the successful roll-out of significant Intel initiatives including Intel Centrino mobile technology and our vision of the digital home," Cronin said. "He brings a wealth of channel experience to this new role."
Intel is still looking to fill McLean's former position of channel marketing manager A/NZ.
It has also appointed Louise Dean as business development manager.
The former distribution account manager will concentrate on the A/NZ server market and will report to Leighton Philips, solution and group strategy manager for A/NZ.