Belkin plans SME expansion

Belkin plans SME expansion

Connectivity and peripherals vendor, Belkin, plans to expand its channel to include sales to the small to medium enterprise (SME) sector.

The company has introduced new products to coincide with the expansion, as well as a new advanced hardware replacement program.

“We’ve always been a retail-focused company,” Belkin managing director, Mike Bell, said. “We’ve always dabbled in the SME arena, but now we’re looking to grow it.”

The company would maintain its exclusive distribution relationship with Ingram Micro, as well as working directly with some Ingram partners, he said.

“We have a strong relationship with Ingram,” Bell said. “We hold a lot of trust in them. We’re very committed to this relationship and don’t plan to bring anyone else on board.”

The company has introduced new products, expanding its range to appeal to the SME corporate space.

“We’ve never quite had the width of product in our UPS or KVM products from a corporate or SME point of view,” Bell said. “We’re now expanding that.”

New products include a new enterprise range of KVM switches, which feature the ability to centrally manage servers from any location.

“We are currently the number two world player in the KVM space,” Bell said.

Other new business-range products include wireless print servers, routers and networking solutions and enterprise-rated UPS.

The company is also expanding its corporate sales team. Staff are now working in each state.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.


ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Brand Post

Channel Roadmap

The Channel Roadmap is a bespoke content hub housing strategic priorities from technology vendors for 2022 and beyond, partners can find the guidance on the key technologies and markets to pursue, to help build a blueprint for future success.

Show Comments