Tech Pac calls Take 2 on games

Tech Pac calls Take 2 on games

Tech Pacific has added another string to its home entertainment bow with the addition of games publisher, Take 2 Interactive, to its product lineup.

Take 2 publishes titles including Grand Theft Auto, Max Payne and new release Mafia. Tech Pac will have access to the full range of Take 2’s games for the PS2, Xbox and PC platforms.

The signing of Take 2 will help round out the content side of Tech Pac’s digital home offering, peripherals category manager, Josh Velling, said.

“We have access to their full range, but we’re primarily interested in PS2,” Velling said.

According to research by GfK, Sony’s PS2 was the dominant console shipped during the crucial December period. In addition, console games outshipped PC games by three to one during that time.

“Tech Pacific opens us up to a wide reseller base,” Take 2 managing director, James Ellingford, said.

Convergence was exposing many IT resellers to the games markets for the first time, he said.

“The games industry is traditionally a sector not regarded by a lot of traditional business, but on a global basis we’re bigger than Hollywood,” Ellingford said.

“With the convergence of the interactive media and home entertainment industries, Tech Pacific is strategically place to address that market,” he said.

While Tech Pacific would help take its games to a new market, the company would continue to supply direct to major customers including Harvey Norman, Ellingford said.

“We have our own marketing and sales team,” he said.

Many games publishers distribute their games themselves. For example, over a quarter of games shipped in December came directly from publisher Electronic Arts.

With games from Microsoft, Sony and now Take 2 in its portfolio, Tech Pac is aiming to increase its share of the game distribution pie.

According to research by GfK, Tech Pacific distributed 6.5 per cent of PC games shipped in December.

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