As Iomega plans to unveil its upcoming Rev product, the company has nixed its mooted tape line, which might have been competition for the new product line.
Iomega had planned to launch a range of three tape storage products to complement its NAS product range. The line had been due to ship in August 2003.
The decision not to go ahead with the launch of Iomega tape was influenced by the crowded and very competitive nature of the tape market, omega country manager, Scott Dillon, said.
“Tape was never going to be a revenue generator, but a complementary ‘nice to have’ to provide a better overall solution to end-users,” Dillon said.
Iomega will position its new technology - Rev - as the next generation replacement of tape.
“The performance of Rev over tape is six- to seven-fold, and it’s priced better,” he said.
Iomega is already touting Rev to partners including whitebox builders, low-end server builders and corporate resellers, Dillon said.
“We need partners to evangelise and drive the initiative with us,” he said.
Rev launches in April. The first customer shipment was expected on April 12.
The vendor will also release new personal and desktop storage products over the next couple of months, including a CD burner with a memory card slot which can burn direct to CD, and a similar CD burner with a floppy drive bay.