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Kodak Launches New Style Digital Cameras at Fashion Rocks Australia

  • 13 March, 2004 10:31

<p>- EasyShare LS743 and LS753 cameras offer Stunning Image Quality with New Favourites Feature for Instant Sharing
- Offering a Combined Sophisticated Style with Innovative Features</p>
<p>Melbourne, 13 March 2004 - Kodak today announced the launch of two stylish additions to its EasyShare digital photography system, the Kodak EasyShare LS743 and LS753 zoom digital cameras at Fashion Rocks Australia.</p>
<p>As a major sponsor of Fashion Rocks Australia, Kodak introduced celebrities and guests attending the combined fashion and music event to its latest style camera, the LS743.
Mr Steve Morley, general manager, Australia and New Zealand, Digital Imaging Products, Kodak Digital &amp; Film Imaging Systems Division, said “Kodak is delighted to support Fashion Rocks as it embodies leading-edge design with great looks -- attributes found in Kodak’s EasyShare LS743 and LS753 digital cameras.”</p>
<p>“Until now, people could either buy a digital camera with a compact design or outstanding picture quality, but not both. With the EasyShare LS743 and LS753 cameras, people can now own a digital camera with a compact design and outstanding picture quality. With their intelligence and beauty, people can now have the ultimate experience in digital photography and a fashion accessory to match their lifestyle.”</p>
<p>“You will soon see these versatile models emerge from pockets and handbags at the beach, in a nightclub, and a cafe. Both are ideal for taking and sharing pictures anytime, anywhere.”</p>
<p>The Kodak EasyShare LS743 and LS753 have a compact design, enhanced sharing features, superb image quality and ease of use. These features will help people capture and enjoy moments that make life enjoyable.</p>
<p>The cameras have a sleek aluminum body the size of a small mobile phone and include Kodak’s new ‘camera favourites’ feature. With a touch of the red-jewelled “Share” button, users can put pictures into the cameras’ digital photo album for viewing or printing anytime, anywhere. These pictures can then be shared anytime on the cameras’ large, 1.8-inch high-resolution indoor/outdoor LCD screens. The “Share” button also allows individuals to immediately select photos for printing and even e-mailing, with up to 32 e-mail addresses stored in the cameras’ memory.</p>
<p>Both the LS743 and LS753 cameras feature a new, professional-quality Schneider-Kreuznach C-Variogon 2.8X compact optical zoom lens and the new Kodak Color Science image processing chip for phenomenal image quality with rich colour, accurate skin tones, low noise and precise exposure. The LS743 camera boasts 4 megapixel (MP) resolution and 16 megabytes (MB) of internal memory, allowing for rich detail as well as the ability to enlarge photos up to 20 x 30 inches. The LS753 camera goes one step further with 5 MP resolution and 32 MB of internal memory.</p>
<p>The new cameras are loaded with smart features, including extensive scene and colour modes, TV-resolution (VGA) movie capture and playback capability, multiple sound themes, and a SD card/MultiMediaCard memory expansion slot. They also offer automatic picture rotation to make pictures taken vertically appear right side up on the camera, computer screen or television, plus a 2:3 ratio picture-taking mode optimised for making 4 x 6-inch prints. In addition, the LS743 and LS753 models are always ready to snap a picture by simply depressing the shutter button, regardless of which capture mode or menu is active — a feature unique to EasyShare cameras.</p>
<p>LS743 and LS753 camera owners can also make real, waterproof Kodak 4 x 6-inch prints in as little as 90 seconds — with or without a computer — using the award-winning Kodak EasyShare printer dock 6000 (AU$349). The dock also quickly transfers pictures to a connected computer with just one touch, and provides a full in-camera battery charge in less than three hours.</p>
<p>Like all EasyShare cameras, the LS743 and LS753 include Kodak EasyShare software for WINDOWS and MACINTOSH systems, providing effortless digital picture transfer, organisation, editing, sharing and printing. The software’s exclusive One Touch to Better Pictures feature — which takes advantage of proprietary colour technologies developed by Kodak — helps WINDOWS OS users get vibrant, true-to-life prints from home inkjet printers, while significantly reducing the costly trial, error and waste usually associated with home photo printing.</p>
<p>Both models are ideal for picture takers who want a smart, stylish camera that can be dropped in a shirt pocket and taken anywhere. The LS743 camera (Suggested Retail Price AU$699) will be available in Australia from the beginning of April 2004 and the LS753 camera (Suggested Retail Price AU$799) will be available in June 2004.</p>
<p>The award-winning Kodak EasyShare digital photography system — consisting of cameras, software, docks and printer docks, inkjet and thermal papers, and accessories — makes it simple for anyone to take, organise, share, and print high quality digital pictures. More information on Kodak EasyShare products is available at www.kodak.com/go/EasyShare.</p>
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<p>(Kodak and EasyShare are trademarks of Eastman Kodak Company. Schneider-Kreuznach and Variogon are trademarks of Jos. Schneider Optische Werke GmbH used under license by Eastman Kodak Company.)</p>
<p>Note to Editor:
Product images for LS743 and LS753 are available on request.</p>
<p>Media Contacts:
Maria Bonanni / Gabriel Wong
Network Communications
Phone: (02) 9267 9477
Fax: (02) 9267 9466
Email: maria.bonanni@networkpr.com.au / gabriel.wong@networkpr.com.au</p>

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