Strong growth for security software and the need to counteract the recent unauthorised breaches of corporate web sites will be the key drivers of the Australian software market in the coming years, according to a new research by market analysts IDC.
The just released study claims protecting corporate assets from theft, destruction or unauthorised access has become one of the main priorities of Australian CIOs as organisations move towards providing open, highly-available data to enhance and improve communication between customers, partners and employees.
“Companies will need to develop sound security strategies to address the growing complexity of threats to digital assets and the IT infrastructure,” IDC's security analyst, Megan Dahlgren, said.
The heightened awareness around security had lead to a growing interest in large and more complex security software implementations, forcing security providers to focus on providing end-to-end security solutions, Dahlgren said.
“An effective security strategy requires strong company policies, software that maps back to that policy, and employee education about the company policy and the processes required to support it,” she said.
The IDC study also showed the antivirus software market continued to be the strongest performing segment, but predicted a high adoption of technologies in the intrusion and identity ianagement sector could overtake it as one of the key growth segments in the next few years.