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IDC: PC sales mushroom

IDC: PC sales mushroom

The Australian PC market had a stellar year as the desktop and notebook space grew by 18 per cent annually, according to the latest IDC findings.

The market shipped 618,827 units (desktop and notebook) in the fourth quarter of 2003. This represented a two per cent increase from the third quarter of 2003, and a 10 per cent increase from the same period in 2002.

Both commercial and consumer users started buying again, IDC PC analyst, Imraan Ali, said.

This was a key factor contributing to the late market upswing, he said.

The education market, in particular, was a major growth segment. The desktop market grew annually by three per cent.

Notebooks waged a comeback (after a rough third quarter they increased sequentially by nine per cent) and mushroomed annually by 38 per cent.

Reflecting on the positive year, Ali said desktop shipments increased by 14 per cent. Notebooks were the hot area to track, bulging 35 per cent between 2002 and 2003.

He said retail sales were solid, dispelling the notion the market was soft.

In reality, Ali said vendor expectations were set too high.


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