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Acer revs up the notebook market

Acer revs up the notebook market

In a room filled with $600,000 shiny Ferraris, men pumped up on car racing adrenalin, and lemon ball martini mixes aflowing, Acer rolled out its sporty, red Ferrari notebook

“[It] is the only notebook to sport Ferrari Red, a globally recognised colour signifying passion, power, style and success,” a company statement gushed.

In 2003, the company became the official supplier to the Scuderia Ferrari Formula One (F1) team, stocking the crew with notebooks, PCs, servers and monitors.

Like an episode out of Too Fast, Too Furious, Acer lauded the benefits of the speedy new model. It predicted that the Ferrari-designed notebook would follow in the footsteps of the car behemoth’s flare for design, technology and performance.

At the product launch, Acer’s marketing director, Raymond Vardanega, said the A/NZ notebook market was on a tear — and had grown year-over-year by 48 per cent.

“Although I believe notebooks will grow around 20 per cent this year, our forecast is much more aggressive as we continue our successful momentum,” he said.

“Key supporting advantages are Acer’s unique 2 Hour Express Service, and the new 100 per cent PixelPerfect Guarantee. Together with a world-class supply chain, local customisation, and channel-leveraged e-commerce, these things place us far ahead of others.”


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