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Toshiba making Australia mobile with one million notebooks sold

  • 04 March, 2004 09:56

<p>Mobile computing market leader Toshiba has reached another milestone, hitting the one million mark for notebooks sold in Australia and New Zealand since 1985. Toshiba released the first commercial notebook in 1985 and its investment in R&amp;D globally ensures it remains at the forefront of innovation as mobile computing continues to evolve.</p>
<p>If you require further information, comment or photography, please contact Peta O’Connor at Howorth Communications on (02) 9904 4533 or email</p>
<p>Media release</p>
<p>Toshiba making Australia mobile with one million notebooks sold</p>
<p>Melbourne, 4 March 2004 – Toshiba (Australia) Pty. Limited, Information Systems Division (ISD), mobile computing market leader, has reached another milestone, hitting the one million mark for notebooks sold in Australia and New Zealand since 1985.</p>
<p>“The notebook market is growing at a double digit rate. The technology and price gap between notebooks and desktop PCs is closing fast, and the market has responded, shown by the increasing replacement of desktops in the office and at home,” said Ralph Stadus, general manager, Toshiba ISD.</p>
<p>“Looking back over Toshiba’s achievements in the notebook industry over the last 19 years, it is clear we have always led the way in terms of innovation and recognition of customer needs,” said Mr Stadus. “Toshiba’s research and development (R&amp;D) budget is roughly equal to Australia’s total expenditure as a country in this area. Many of our major competitors invest very little in R&amp;D and now source their notebooks directly from Taiwan.</p>
<p>“While industry standards for interoperability remain paramount, there is always room for technological development, particularly now around fuel cells, VoIP, new form factors and wireless networking software. We believe the industry is on the verge of the next wave of innovation and our commitment to R&amp;D puts Toshiba in the prime position to lead it,” said Mr Stadus.</p>
<p>Mr Stadus also sees this milestone as a validation of the company’s channel sales model. “Every one of these one million notebooks has been sold through a reseller partner, adding to the local economy. Their commitment to Toshiba and to providing personalised customer service and support is vital to our ongoing success,” he said.</p>
<p>“Toshiba’s ANZ operation continues to hold the highest market share within Toshiba world wide. This means our local customer requirements are a top priority of broader international product development strategy.”</p>
<p>Toshiba released the first commercial notebook in 1985, supported by battery technology inventions including NiMH in 1990 and Lithium ion in 1995. Toshiba introduced first CD-Rom notebook optical drive in 1995 followed by CD-RW in 2000. It led the notebook market in the adoption of the latest generation processors from Intel in particular the inclusion of Pentium processors in 1994. The world’s first TFT notebook display was introduced by Toshiba in 1991, followed by poly-silicon displays in 1999.</p>
<p>- ends -</p>
<p>About Toshiba</p>
<p>Toshiba’s Information Systems Division (ISD) is a division of Toshiba (Australia) Pty Limited which is a wholly owned subsidiary of Toshiba Corporation, the seventh largest integrated manufacturer of electric and electronic equipment, with around 165,000 employees worldwide, and annual sales of over US$47 billion on a consolidated basis. With notebook market share of 24.3% (according to IDC’s Q3 2003 figures), Toshiba ISD is comfortably the Australian market share market leader.</p>
<p>Unique among vendors, Toshiba ISD specialises exclusively in mobile solutions and services and is also the only leading computer brand that is 100 per cent channel-centric. A global reputation for quality has been achieved through an R&amp;D budget roughly equal to Australia’s total expenditure as a country in this area.</p>
<p>Toshiba pioneered the notebook market in 1985 and in recent years, Toshiba ISD extended its solutions offering for Australia and New Zealand with the inclusion of a range of projectors, Pocket PCs and personal storage products.</p>
<p>Committed to People, Committed to the Future. Toshiba</p>
<p>Issued by Howorth Communications on behalf of Toshiba (Australia) Pty Limited, Information Systems Division.</p>
<p>Toshiba’s Virtual Pressroom:</p>
<p>For further press information please contact:</p>
<p>Elizabeth Dawson or Caroline Hendra
Howorth Communications
Ph: 02 9904 4533
<p>Annette Horst
Toshiba Australia Pty Ltd
Ph: 02 9887 6021
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