Acer dumps PixelPerfect guarantee

Acer dumps PixelPerfect guarantee

Acer has blamed the worsening of the worldwide LCD shortage for its decision to scrap its PixelPerfect Guarantee just six weeks after it was launched.

The vendor had promised to replace all LCDs sold with imperfect pixels, but has now replaced that policy with an optional 12-month guarantee which customers can buy.

The vendor will now offer the PixelPerfect policy as a $95 optional purchase with LCD notebooks or $45 with LCD monitors.

The original guarantee had promised to replace desktop LCDs, standalone LCDs or notebook LCDs with one imperfect pixel under its two hour Commitment Warranty Express Service. It was launched on January 15.

Acer channel manager, Greg Mikaelian, denied that the change from an across the board replacement policy to an optional purchase was a revocation of the program.

“We’ve rejigged the program,” he said.

In the face of a worsening LCD shortage, Acer had made the decision to curtail, rather than scrap the guarantee, marketing manager, Raymond Vardanega, said.

“To run the program we need free access to LCD stock,” he said. “The shortage is far worse than we’d anticipated. We expected in 2004 the shortage would ease.”

Acer was experiencing tight supply of 14-inch LCDs and more recently 15-inch LCDs, he said.

In addition to hampering Acer’s ability to continue to offer and honour the PixelPerfect guarantee, the LCD shortage was limiting Acer’s sales in 15-inch monitors, Vardanega said.

The revamped PixelPerfect offer came into effect on Monday, March 1. Acer would honour the original Guarantee for any customers who had purchased under the old offer, said Vardanega.

For more on this story, see next week’s ARN.

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