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Shake Continues Apple’s Oscar Winning Streak

  • 02 March, 2004 15:46

<p>CUPERTINO, California— 1 March , 2004—Last night’s 76th Annual Academy Awards presentation marked the seventh consecutive year Apple’s Shake compositing software has played a crucial role in the film winning the Academy Award for Best Visual Effects. The 2004 winners in this category from Weta Digital credited Shake as a key element in the creation of “The Lord of the Rings: The Return of the King.”</p>
<p>“We’re thrilled that for seven years in a row, movies created with Shake have won the Oscar for best visual effects,” said Steve Jobs, Apple’s CEO. “Shake is helping Hollywood film editors communicate their vision and deliver their art at an Academy Award winning level. We couldn't be happier.”</p>
<p>“We could not have done ‘The Lord of the Rings’ trilogy without Shake’s fast compositing speed, quality and extensibility,” said Joe Letteri, Weta Digital’s Academy Award winning visual effects supervisor. “Shake was the cornerstone of our visual compositing pipeline.”</p>
<p>Weta Digital used Shake to blend numerous visual effects components in “The Lord of the Rings: The Return of the King,” including live action set passes, digital characters and creatures, set extensions and digital environments. Shake rendered incredibly huge shots and was key in fine-tuning the overall look and feel of every aspect of a shot including colours, composition and camera movement.</p>
<p>About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.</p>
<p>Media Enquiries:
Martha Raupp
Public Relations Manager
Apple Computer Australia Pty Ltd
Tel: +61 2 9641 8399</p>
<p>Hollie Turner
Public Relations Executive
Apple Computer Australia Pty Ltd
Tel: +61 2 9641 8230</p>
<p>© 2004 Apple Computer, Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, Power Mac and Apple Store are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.</p>

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